456b Privacy Policy
456b is committed to protecting your personal data. This policy explains what information we collect, why we collect it, and how we keep it secure on our Bangladesh-focused platform.
This Privacy Policy ("Policy") describes how 456b ("we", "us", "our") collects, processes, stores, and protects the personal information of users ("you", "Player") of the 456b platform, accessible at 456b.one. By registering an account or using any 456b service, you acknowledge that you have read and understood this Policy. Please read it carefully. If you do not agree with how 456b handles your personal data, you should not use the platform.
Your Privacy at a Glance
1. Information We Collect
456b collects personal information in three principal categories: information you provide directly during registration and use of the platform; information generated automatically through your use of 456b services; and information received from third-party service providers that assist 456b in operating the platform.
Information You Provide
- Full name, date of birth, and mobile number — collected during account registration and used to verify your identity and age eligibility (21+).
- Identity verification documents — such as a national ID card or passport, collected when KYC verification is required before processing a withdrawal or meeting a regulatory threshold.
- Payment account details — including your bKash, Nagad, Rocket, or Upay mobile wallet number, used exclusively to process deposits and withdrawals in BDT.
- Customer support communications — including messages, enquiries, and complaints you submit through 456b's official support channel, retained to resolve disputes and improve service quality.
Automatically Collected Information
- Device and browser information — including your device type, operating system, browser version, and screen resolution, used to optimise the 456b experience for your specific device.
- IP address and approximate location — used for fraud prevention, geolocation verification, and ensuring platform integrity. 456b does not track your precise GPS location.
- Session and gameplay data — including login timestamps, session duration, game history, bet amounts, and deposit/withdrawal transactions, retained for account management, responsible gaming monitoring, and fraud detection.
- Cookie and tracking data — see Section 6 of this Policy for full details of how 456b uses cookies and similar tracking technologies on the platform.
Information From Third Parties
- Payment processors — bKash, Nagad, Rocket, and Upay may share transaction confirmation data with 456b to verify that a deposit or withdrawal has been processed successfully.
- KYC verification providers — third-party identity verification partners may share the results of document authenticity checks with 456b when KYC is required.
- Fraud prevention and analytics partners — aggregated, anonymised data may be received from fraud detection services to help 456b identify and prevent suspicious account activity.
2. How We Use Your Information
456b uses the personal information described in Section 1 for the following lawful purposes. We do not use your data for any purpose not listed below without first obtaining your explicit consent:
- Account creation, verification, and management — to register your 456b account, verify your identity and age, maintain your account records, and process your deposits and withdrawals.
- Platform delivery and improvement — to provide access to games, betting markets, promotions, and all other 456b services; to diagnose technical issues; and to improve platform performance and user experience.
- Fraud prevention and security — to detect, investigate, and prevent fraudulent transactions, money laundering, collusion, and other prohibited activities on the 456b platform.
- Responsible gaming compliance — to monitor gameplay patterns, identify signs of problem gambling, apply player protection tools (including deposit limits and self-exclusion), and fulfil responsible gaming obligations.
- Customer support — to respond to your enquiries, resolve disputes, process complaints, and maintain a record of your interactions with the 456b support team.
- Regulatory compliance — to meet any legal, regulatory, or law enforcement obligations applicable to 456b's operations, including responding to lawful requests from competent authorities.
3. Legal Basis for Processing
456b processes your personal data under the following legal bases. At least one applies to each processing activity described in this Policy:
- Contractual necessity — processing required to provide the 456b service you have requested, including account management, deposits, withdrawals, and access to games.
- Legal obligation — processing required to comply with applicable laws and regulations, including anti-money laundering rules, KYC requirements, and responses to lawful authority requests.
- Legitimate interests — processing for fraud prevention, platform security, abuse detection, and responsible gaming monitoring, where these interests are not overridden by your privacy rights.
- Consent — processing for optional communications or analytics where you have given explicit consent. You may withdraw consent at any time by contacting 456b support without this affecting the lawfulness of prior processing.
4. Sharing Your Information
456b does not sell, rent, or otherwise transfer your personal data to third parties for their own commercial gain. We share your data only in the following limited and specific circumstances:
- Payment providers — bKash, Nagad, Rocket, and Upay receive only the transaction data strictly necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are not authorised to use your data for any other purpose.
- KYC and fraud detection partners — identity verification providers and fraud prevention services receive only the minimum data required to perform their contracted function on behalf of 456b.
- Legal and regulatory authorities — 456b will disclose your personal data to law enforcement, regulatory bodies, or other competent authorities when legally required to do so by applicable law or court order.
- Business transfers — in the event of a merger, acquisition, or sale of all or part of the 456b business, your personal data may be transferred to the acquiring entity, subject to equivalent data protection standards.
In all cases where 456b shares your data with third-party processors, we require those parties to maintain appropriate technical and organisational security measures and to use your data only for the specified purpose.
5. Payment Data
456b handles payment data with particular care. Your bKash, Nagad, Rocket, or Upay mobile wallet number is collected solely to facilitate BDT deposits and withdrawals and is not stored beyond what is necessary for transaction processing and dispute resolution. 456b does not store full payment card numbers, CVV codes, or mobile banking PINs. All payment transactions are processed over encrypted connections.
If you believe that an unauthorised transaction has been made from your 456b account, you must notify 456b support immediately through the official channel listed on the site. Do not share your mobile wallet PIN, OTP, or 456b account password with anyone — 456b staff will never ask for these details.
6. Cookies and Tracking Technologies
456b uses cookies and similar tracking technologies to operate the platform, remember your preferences, and gather aggregate analytics. The following categories of cookies are used on 456b:
- Essential cookies — strictly necessary for the platform to function, including session management, authentication, and security tokens. These cannot be disabled without breaking core platform functionality.
- Functional cookies — used to remember your preferences such as language selection and display settings, so you do not need to re-enter them on each visit.
- Analytics cookies — aggregate, anonymised data used to understand how players navigate the 456b platform, which games are most popular, and where technical issues occur. Individual player behaviour is not sold or shared from this data.
Most modern mobile browsers allow you to control cookie behaviour through your browser settings. Disabling essential cookies will affect your ability to log in and use core 456b features. 456b does not currently support a cookie preference centre, but you may contact support to request that analytics cookies be opted out for your account.
7. Data Retention
456b retains your personal data for as long as your account remains active and for a further period after account closure as required by applicable law and our internal compliance obligations. Account records, transaction histories, and KYC documents are typically retained for a minimum of five years after account closure to meet anti-money laundering and regulatory requirements. During the retention period, your data remains subject to the security and access controls described in this Policy.
When your personal data is no longer required for the purposes for which it was collected and no legal retention obligation applies, 456b will securely delete or anonymise it. If you request account closure and deletion of your data, 456b will process your request within 30 days, subject to any mandatory retention periods that cannot be overridden by individual request.
8. Your Rights
As a user of the 456b platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact the 456b support team through the official channel listed on the site. 456b will respond to all data rights requests within 14 business days:
- Right of access — you may request a copy of all personal data 456b holds about you, including account details, transaction history, and KYC records.
- Right to rectification — you may request that inaccurate or incomplete personal data held by 456b be corrected or completed. For account details, many fields can be updated directly through your account settings.
- Right to erasure — subject to legal retention obligations, you may request that 456b delete your personal data. Deletion requests are reviewed individually and fulfilled where no overriding legal basis for continued retention exists.
- Right to restriction — you may request that 456b restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of data held or where processing is unlawful but you prefer restriction over deletion.
- Right to object — you may object to processing carried out on the basis of legitimate interests. 456b will cease the relevant processing unless compelling legitimate grounds exist that override your interests.
- Right to data portability — where processing is carried out by automated means on the basis of consent or contract, you may request that 456b provide your personal data in a structured, commonly used, machine-readable format.
456b will not charge a fee for handling a data rights request unless the request is manifestly unfounded or excessive, in which case a reasonable administrative fee may apply. 456b will inform you of any fee before proceeding.
9. Data Security
456b implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. These measures include SSL/TLS encryption for all data in transit, access controls limiting data access to authorised personnel only, regular security reviews and vulnerability assessments, and secure data storage practices.
While 456b takes all reasonable steps to protect your personal data, no internet-based platform can guarantee absolute security. You play an important role in keeping your data safe: use a strong, unique password for your 456b account, do not share your login credentials, and contact 456b support immediately if you suspect your account has been compromised.
10. Children and Minors
456b is strictly an adult platform. We do not knowingly collect, process, or store personal data from individuals under the age of 21. If 456b becomes aware that personal data has been collected from a person under 21, that data will be deleted immediately and the associated account will be permanently closed. Parents or guardians who believe that a minor has registered on 456b should contact support immediately through the official channel listed on the site.
11. Changes to This Privacy Policy
456b reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When we make material changes, we will update the "Last Updated" date at the top of this page. Where changes are significant, we may also notify registered players through the contact information held on file.
Your continued use of the 456b platform after any update to this Policy constitutes your acceptance of the revised terms. We encourage you to review this page periodically to stay informed about how 456b protects your personal data.
12. Contact and Data Enquiries
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to report a suspected data breach, please contact the 456b support team through the official channel listed on the site. For data rights requests, please include your registered mobile number and a brief description of your request so we can locate your records and respond efficiently.
You may also reach our team by email at the address displayed in the site footer. 456b's data team operates on Bangladesh Standard Time (BST, UTC+6) and aims to acknowledge all data enquiries within 2 business days and resolve them within 14 business days.